Craig McGill

“Craig has been in the trenches of online/digital/SEO/news for ages. Really knows his stuff and has an amazing network of peers to pull on if needed for something specialist. Great guy. Reliable, honest, trustworthy and really knows his stuff.”

“In the parlance of modern day feature writing, here are three things you should know about Craig McGill. (1) He’s a Natural ENO (Employee Number One..) Craig was Employee Number One at LetsJoin Edinburgh. From a blank sheet of paper, he successfully launched six media channels. 'Nuff said. (2) He Picks the Right People Craig’s staff appointments were spot on. His people are his legacy. (3) He’s got a Personable and Effective Leadership Style There was always a real buzz about the LetsJoin Newsroom, reflecting Craig’s knowledge, enthusiasm and judgement. And finally, he's an all-round great bloke and I'd love to work with him again!”

“It's rare to come across someone you know every time you speak to him, you come off that conversation smarter. That's what Craig does. He understands his industry, he listens, and he implements. I've asked for Craig's help numerous times on many projects. When I need help with PR, online news sites, and anything digital, I call Craig. Craig has also passed business Think Zap's way because he is a true networker. Get to know Craig, he'll change your business.”

“Craig is an exceptional strategist with a great talent for analysing digital trends. He's quick to understand complex stakeholder groups, markets and audiences, with a knack for applying solutions and strategies that generate great reputation and revenue ROI. An inspiring character to be around, he's rightly earned his reputation as one of Scotland's leading digital thinkers.”

“Craig is a seasoned professional who I have had the pleasure of working with over a number of years, in both a journalism and public relations capacity. His understanding of the digital space is second to none and he is always willing to go the extra mile for both his colleagues and clients alike. He's a great person to work with, and to have working for you.”

“Craig has worked with me on a number of occasions presenting to clients on Employment Law and the impacts and consquences of Social Media. His presentations and style go down a storm with delegates, and his refreshing take on this area and innovative examples are a light relief to some of the more legalistic discussions. I would recommend Craig to anyone wanting to get an insight into how their company or clients could benefit from a digital media strategy.”

“Quite simply, Craig is the first point of call if you have digital questions, digital ideas or you are just looking for some digital advice. Always available, always helpful.”

“I've worked with Craig a couple of times over the years, getting the benefit of his expertise in PR, digital and social media. I attended a very engaging full day training session he ran in managing reputation on social media, which provided excellent insights for staff from a range of backgrounds.”

“Craig is an extremely talented digital marketing professional and has an excellent range of skills that are perfect if you want your business to succeed online. It is extremely rare to find someone from a journalism/PR background that also understands, and is able to apply, the concepts of digital marketing to ensure that his clients are successful online.”

“I doubt there is anybody in this country better at digital campaign planning and engagement than Craig. His knowledge and passion for all things digital is unsurpassed. He combines technical knowledge with creativity to generate activity that cuts through and truly engages. And unlike some so called social media experts, he recognises and values the importance of other channels and audience touch points. There are many out there that claim too be "digital gurus". Craig is the only one I've met who deserves the title. Although he will never use it as he's far too modest. Which is another reason for working with Craig, you get the expertise without the ego.”

“Craig spoke at our Social Media for Social Good conference in Glasgow this year. The feedback from Craig's session on social media pitfalls was brilliant. Craig managed to distil down a whole host of information and case studies in to a talk that had the room glued.”

“I've known Craig for donkey's years. In my opinion, he is the most effective kind of digital person...he knows what a story is, can write, and everything flows from there. Craig has worked, as a journalist, for most tabloid newspapers in Scotland over the years, and picked up a truckload of contacts in the media industry, and elsewhere, along the way. Perhaps five years ago he decided to port all that knowledge into the then emerging world of social media. For some time Craig was the best social media implementer (who I knew, anyway) in Scotland. Others have caught up now but Craig seems to be one of say 10 social/digital media "gurus" in Scotland, and was a great addition to the Weber Shandwick offering when he was taken on in 2013. I worked with Craig for about a year and I found him pleasant, personable and knowledgeable. In addition to being a good implementer he is also a good talker about social media and regularly (at east monthly) gives talks, sharing what he knows, which is a lot. I would have no hesitation in recommending Craig to anyone looking for a speaker slot to fill or a digital media campaign to liven up with a slew of creative ideas.”

“Anyone who knows Craig knows he's all about enthusiasm. The guy brims with ideas and isn't scared of following through on the details. He'd be my choice on a brainstorm or pitch team any day of the week.”

“I have rarely ever worked with a more enthusiastic or dedicated person than Craig. His knowledge of digital communications, the value it adds and the critical role it plays in modern, integrated PR and comms strategies is second only to his knowledge of Scottish fried food outlets. He is a well connected, passionate and knowledgeable advocate of digital technologies with a keen strategic mind and I would not hesitate to recommend him or to work with him again.”

“Craig is one of the good guys in this industry. It's easy to have "Digital Strategist" on a business card these days, but Craig's one of few that can actually back it up. He lives and breathes digital, he understands it inside out, and more importantly he understands business. I've partnered with Craig on a few initiatives, have written for him, and been written about by him in the Drum, and shared business contacts, and work opportunities aplenty. His experience and career speaks for itself, and his expert (down to earth) commentary on all things Digital and Social Media (whether in print, on the telly, or in person) is always worthwhile.”

“Hired Craig away back in early days to do some PR for us he did fantastic job with great results would hire Craig again what you get is totally honest personal touch with great out of the box ideas.”

“Craig offers first-rate advice and has an excellent network across a range of sectors. Back in his freelance days he helped us with a number of projects and we were glad to have him as part of the team”

“Craig has the knowledge,confidence and intuition to be among the top flight of digital strategists,”

“Craig is an all-round, hands-on individual whose help to my PR business over the years has been invaluable. Extremely adept at finding solutions while being creative and forward thinking. Excellent at what he does. A real decent chap as well. More than happy to recommend him, and I do so wholeheartedly..”

“Craig is one of Scotland's leading digital media innovators. He is one of that rare breed who combine experience with enthusiasm, and great ideas with flawless execution. He has a talent for spotting trends early, and carefully evaluating which ones will deliver real value for clients.”

“I'd happily recommend Craig. A PR and social media man with a considerable amount of credits to his name. We 'worked' briefly together as panelists of the Social Buzz Awards; his role as the mediator and 'Q & A' man provided an insightful view of where the industry was and the direction it is heading.”

“Plain and simple, Craig is a worldie. He has been working in this digital world since forever and what he does not know is not worth knowing. Craig is one of the first people I would turn to if I was stuck when trying to find a solution to a problem. A master strategist, clear thinker and creative wonder.”

“Craig was a joy to get to know while I was at Weber Shandwick. He is so enthusiastic about Digital and Social communications and this comes across in everything he does. He's extremely collaborative and is always quick to come to the aid of a colleague with information, ideas and recommendations.”

“Craig ran a session for me for the Scottish Enterprise Financial & Business Services Group. Very informative, very helpful and a pleasure to work alngside. Thanks Craig”

“Craig was an integral and fun part of a very small, dynamic team. Worked well under pressure and always had time for junior reporters.”

“In a world of supposed social media gurus, Craig is one that I would definitely refer to. What I particularly value is that he doesn't adhere dogmatically to some made-up paragon of how it should all be done, but instead recognises that it's an evolving area and one in which is isn't possible to be perfect - at least not at the first, second or even third attempt! He's also been generous with his time, to me and others, in talking through some of current challenges facing organisations, and his advice has directly shaped my own thinking on how best to use social media.”

“Craig is the Social Media PR Guru - if you need help with your social media strategy or online brand management then look no further.”

“Craig's enthusiasm for all things online invigorated DADA. He instilled a great understanding of social media in both his direct team and the company. Craig's personality made him a memorable and great colleague and it's clear he's genuinely excited by the work he undertakes for his clients.”

“Give Craig a brief outline of the project and he'll flesh it out, polish it up and deliver it, skweaky clean on the dot.”

“Craig is a fantastic writer and journalist who has moved with ease in to the darker art of PR! He knows exactly how to push the right buttons to get the media excited about his clients and his stories.”

“Craig is a dedicated media professional who has been able to amass an extensive and varied experience in his career which makes him an extremely a valuable asset thanks to his widespread knowledge of newspapers, PR and new media. Hardworking, enthusiastic and loyal, he is an extremely ambitious individual with the energy and drive to match, happy to tackle any project put his way with a considered and speedy response. As his former line manager at a national newspaper, I would have no hesitation in recommending Craig for any media related work.”

“One of the most switched on, well-connected and trustworthy figures in the Scottish media world. A consummate professional.”

“Craig's command of language allows him to make words dance like teenagers 'round the campfire, enjoying cheap beer and each others' company on the last day of summer before school starts.”

“Craig is an excellent example of a PR professional who, rather than rest on his excellent credentials as a journalist and author, is always keen to further his already substantial knowledge of his industry, and particularly how it is affected by today's emerging media.”

“I have always found Craig to be highly professional in our dealings. Enthusiastic, energetic and focused on the task in hand he also possesses an excellent sense of humour which is used to good effect when stress levels run high. I am always impressed by the high standards of professionalism shown by Craig in his approach to work and have pleasure in recommending him.”